Latest News About the Lorax Movie:
March 14, 2012
In its second weekend, The Lorax held off Disney’s John Carter for the number one spot at the box office, taking in $38.8 Million. That’s down 45 percent from it’s dazzling opening weekend, but pushes it up to the top-grossing film of the year so far ($125,151,510 domestic as of today). A bona fide blockbuster.
Over at RottenTomatoes.com, critic reviews have settled at a 59% approval rating (59 liked it, 40 didn’t). The audience rating is at a healthy 72%. For comparison, Horton Hears a Who had a critics rating of 79% and an audience rating of 75%. Critic and audience ratings for Illumination Entertainment’s Despicable Me both averaged out to 81%.
March 8, 2012
The Lorax took film industry analysts by surprise by taking in over $70 Million at the box office in its opening weekend, far beyond expert predictions. Compare that to Spielberg’s Tintin, which opened to $9.7 Million last December.
How did Universal pull it off? Joshua Weinstein from Reuters breaks it down in this article. Some sample observations:
- The timing was right, due to a lack of recent family films.
- Brilliant marketing, with 70 promotional partners (although Stephen Colbert had a different take on that).
- The orange-and-yellow-themed marketing campaign was appealingly bright and spring-like at a time when people are tired of winter.
- They capitalized on “from the producers of Despicable Me.”
The Lorax is expected to have a strong weekend, likely to surpass John Carter, which opens tomorrow.
March 4, 2012
The Lorax opened far bigger than expected this weekend, taking in an estimated $70.7 Million. According to Entertainment Weekly, it also broke several records:
- Best opening of the year so far
- Strongest opening ever for a Seuss adaptation
- Sixth best opening ever for an animated feature
- Excluding sequels, it had the second-best opening for an animated film
EW also notes that, “The Lorax picked up an “A” rating from CinemaScore moviegoers, suggesting that it should benefit from positive word of mouth in the weeks to come.”
March 2, 2012
A great man was born 108 years ago today. The works of Theodor Seuss Geisel have charmed generations of kids, leaving them with lasting warm thoughts and memories into adulthood that few other children’s books have. Today, the 3D-animated adaptation of his much-beloved Lorax hopes to charm movie-goers as well. Celebrate the birth of greatness: go see some Seuss at the cineplex! And if you haven’t already, buy the original book!
March 1, 2012
RottenTomatoes.com has just posted the first approval rating average on the tomatometer at an encouraging 86%. It’s early though, with only seven critics tallied (6 fresh, 1 rotten).
February 29, 2012
The Hollywood Reporter has published its early review of the Lorax, and it is positive! Excerpt:
It all zips along pleasantly, elevated by those vividly pastoral visuals and that on-the-money voice cast, which also includes Rob Riggle as the villainous Aloysius O’Hare, a pint-sized heavy who has made his fortune selling bottled fresh air to the people of Thneedville, with his factories further polluting the atmosphere in the process.
February 27, 2012
Ed Helms stopped by the Today Show this morning to talk about his love of Dr. Seuss books and role as the Once-ler in The Lorax
February 21, 2012
Check out this photo gallery from OnTheRedCarpet.com from the Lorax Premiere in Hollywood.
February 21, 2012
February 15, 2012
Lorax voice actor Taylor Swift sat down with the Today Show’s Jenna Bush Hager (yep – George W’s daughter!) to chat about The Lorax movie, Dr. Seuss’ influence on her career, and that rumor about her and co-star Zac Ephron.
Get the book!
We're expecting great things from this movie, but it all started with the original book. If you have young kids, we recommend introducing them to the book before the movie.
Buy The Lorax (by Dr. Seuss)